at 28 June 2017
On Tuesday, 4th July 2017, Valérie Pécresse, President of the Paris Region, launched the "Volunteers of Tourism” system at the Louvre Museum and the Gare de Lyon.
After the success of the experiment during the Christmas holidays which enabled the deployment of 200 Volunteers of Tourism on the strategic tourist sites of Paris and Paris Region for two weeks, the Paris Region is now amplifying its efforts to improve the quality of the welcome for both French and international visitors.
Given the resurgence in tourist numbers which has increased by 11% and by 18% for foreign visitors, Valérie Pécresse, President of the Paris Region decided to deploy 500 volunteers, identifiable in purple vests, on the destination’s main tourist sites: the Musée du Louvre, the Palace of Versailles, the Musée d'Orsay, Montmartre, the department stores on Boulevard Haussmann, the Paris Charles de Gaulle and Paris Orly airports, the Parisian train stations, Disneyland Paris, the National Museum of Natural History, the Palais des Congrès and also Vincennes, Versailles, Saint-Germain-en-Laye, Saint-Denis, Auvers-sur-Oise, Fontainebleau, Provins etc. from 4th July to 31st August.
Valérie Pécresse stressed that: “Tourists are returning to Paris and Paris Region, it's very good news for all tourism professionals in the Paris Region. The challenge for the destination is clear: to welcome visitors to win their loyalty and encourage their return. The "Volunteers of Tourism" must contribute to improving the quality of hospitality in Paris Region”
This mass and unprecedented deployment in Paris and Ile-de-France shows that tourism professionals, who are committed to this regional system, are aware that the quality of hospitality is a strategic issue for the world's leading tourist destination.
The 500 Volunteers of Tourism were trained by the Paris Region Tourist Board teams and are tasked with informing and guiding the large numbers of French and foreign tourists this summer.