The figures are impressive: 20% of the French population, 30% of GNP; Europe's largest employment pool, the world's leading tourist destination, Europe's leading cluster of universities, almost 40% of France's R&D workforce; two international airports and 592 railway stations, a major economic power with 80% of its surface area covered in natural areas, etc.
Yet does the world perceive, know and understand this? To make sure, a structured marketing initiative was conducted to identify the image projected by the Paris Region and compare it with those of its European competitors.
What's different about Paris
Whether they compare with or compete with Paris, the metropolises of London, Berlin, New-York and Copenhagen each highlight their own specific nature: "business", connectivity, diversity or quality of life. The Paris Region is often perceived as a place of creation, a source of talent where the spirit of innovation prevails. Indeed, it is the leading innovative economy in Europe and its world renowned creative capacity is the main strength of its image capital. This specificity gives Paris Region an inimitable personality which combines avant-gardisme and tradition, making it an endless source of inspiration.
All these studies have led to the creation of a signature: "Source of inspiration" which epitomises this very unique personality. It concerns all target profiles in very varied fields, suggests profusion and radiation and is based on past innovations to tell us about future projects.
Jean-Paul Planchou (Vice-Chairman of the Regional Council in charge of economic development, new information and communication technologies, tourism, innovation and the social and solidarity economy), who prompted the initiative, considers that "it is just the right time to highlight what differentiates us in economic terms. Because, as well as being acknowledged as an attractive destination, we are the only region to implement a project that will give structure to our region and which is the only project of its type in the world. Called the "Nouveau Grand Paris", it will receive considerable state funding. We are also the only region to have a population that is both young and cosmopolitan. Lastly, we are the only region to build bridges between our traditional industries and new fields of research."
A visual identity that embodies its positioning
This logo will be adopted by the two organisations that develop the region's image internationally: the Paris Region Economic Development Agency and the Paris Region Tourist Board.
a brand image to convey all the region's news
a trademark to provide information on all subjects related to the Paris Region