The Paris Region Tourist Board, in conjunction with Atout France Spain, is organising workshops in Madrid and Lisbon for tour operators and MICE agencies from Spain, South America and Portugal.
This operation is jointly organised alongside the Paris Convention and Visitors Bureau.
These events have been put back until November as a result of Covid 19 health and safety measures undertaken by the authorities in March.
Should the current situation deteriorate further in the autumn, we intend to offer a digital workshop on the same dates as an alternative.
With a total population of 46.6 million inhabitants and growth of +2% in 2019, Spanish visitors, the 3rd largest international clientele for the region, generated more than 6.5 million room nights and nearly €853 million in tourist revenue in 2019.
Portugal has a total population of 10.2 million and growth of +2.9% in 2019. This market generated 1.9 million room nights and nearly €195 million in tourist spend in 2019, putting them in 13th position (just behind Brazil and in front of Japan) in 2018.
These two countries also provide a gateway for the major markets across South and Central America, such as Brazil or Mexico, which enjoy tours across the whole of Europe. These markets, when combined with the Spanish and Portuguese markets, generated more than 16 million room nights in 2018 and in excess of €2 billion in tourist revenue.
Pre-programme for the mission
Wednesday 18th November
Morning: arrive in Madrid (11h at the latest)
12h30: Lunch
14h to 17h: Workshop
20h: Dinner
Overnight stay at hotel
Thursday 19th November
Morning: transfer by air from Madrid to Lisbon
13h: Lunch
18h to 21h: Workshop
Overnight stay at hotel
Friday 20th November
Depart Lisbon
Wednesday, Nov 18 - Friday, Nov 20
Madrid and Lisbon
Promotions Department, [email protected]
