The profile of a business client

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In 2019, 15.7 million visitors stayed in Paris and its region for purposes of business or a mix of business and leisure. These travellers generated close to €7.9 billion, the equivalent of 36% of the capital region’s total tourist revenue. Here are the main characteristics of the business travel clientele visiting our destination.

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PROFILE OF BUSINESS TRAVELER :

  • 58% male with an average age of 41.
  • 65% are from France, with 82.3% from the European Union (including  France)
  • 73% use paid accommodation, primarily staying in hotels.
  • 90% are repeat visitors ; the business traveller is a loyal customer for the destination
  • 67% plan to return within 1 or 2 years

Sources: CRT PARIS ILE-DE-FRANCE

DID YOU KNOW? In 2019

  • €5.7 billion in direct and indirect revenue: this is the economic impact of the fairs and conventions industry in Paris Ile-de-France.
  • €20.8 billion in sales: this is the subsequent turnover of companies that exhibit at these events and their delegates!
  • 434 trade fairs were held across 21 main sites in the Paris region that host major business events

Sources: CCI PARIS ILE-DE-FRANCE

Economic impact and data – Business travel clientele arriving by air, train or road to Paris Ile-de-France in 2019

Number of stays

15.7 million

Tourist Revenue

€7.9 billion

Number of nights

63.8 million

Average spend

€505 per person