at 30 June 2016
The Paris Region Tourist Board is establishing a partnership with Touren Service Schweda.
The Paris Region Tourist Board is establishing a partnership with Touren Service Schweda, one of Germany’s largest wholesale coach operators, in order to bring new dynamism to the Paris Region within the German market from autumn 2016. This clientele has fallen by -13% overall during the first 4 months of 2016.
This partnership entails a variety of different promotional and communications elements that target the group market, including the creation of a « Paris Region 2017 » brochure that highlights 13 circuits across Ile-de-France.
To mark this occasion, the Paris Region Tourist Board was hosted at the Touren Service Schweda stand during the RDA Workshop alongside 5 travel trade partners from the Paris Region: the Fontainebleau tourist office, the Auvers-sur-Oise, tourist office, the Rueil-Malmaison tourist office, the Paradis Latin and the Château de Vaux le Vicomte.
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