In 2014, the Italians occupied the 3rd position in terms of international visitors to the Paris Region.
In the first semester of 2015, a drop off in visitor numbers for the Italian clientele against the first semester of 2014 was observed by the Paris Region (-13.1% room nights). Nevertheless, Italy remains a very important market for the French economy, one in which 27.2% of reservations are fulfilled by travel agents and tour operators.
The Paris Region Tourist Board will operate a Paris Region Zone during the Road Show Francia organised by Atout France Italy that will take place from 18th to 21st April across 4 cities: Milan (30% of this clientele originates from Milan), Naples (16% of this clientele originates from Naples), Udine and Bologna.
Targets: Tour operators, certified France agents, travel agents, press
Objectives: Promotion and sales meetings
Number of Paris Ile de France participants desired: 15
Number of attendees expected: 200 across the 4 cities
Registration will open during January 2016