PARIS REGION Workshop, Eductour & Networking – Scandinavian markets

In partnership with Atout France - Scandinavia, the BtoB leisure and business promotion department will welcome professionals, buyers and influencers from the Danish, Finnish, Norwegian and Swedish markets in the leisure and MICE segments, who have been selected and qualified for their potential to purchase tourism products and services from the destination. The main targets will be event agencies responsible for organising events on behalf of companies and tour operators, more particularly positioned in the high-end and luxury sectors.

This operation will be composed of a reverse workshop and a programme of eductours adapted to each group of professionals according to their needs. The operation is scheduled from Wednesday 06 October to Friday 08 October 2021 and 30 Scandinavian professionals are expected.


Don't miss the opportunity to :

  • Reconnect with your existing customers
  • Meet new buyers with plans for 2022
  • Attract new customers


And be ready to :

  • Present your new products
  • Offer new packages adapted to the current situation
  • Make a difference and create new opportunities


Reverse workshop: Wednesday 6 October from 2 pm to 5 pm

Scandinavian and Nordic professionals are exhibitors and receive Parisian professionals for business meetings.

  • Format : Reverse workshop without pre-scheduled appointments
  • Cibles
    • Organisers of MICE events
    • Tour operators specialising in the high-end and luxury customer
  • Number of participants from Paris Region : 40 partners maximum

Deadline for applications : Thursday 15 April 2021

The CRT PARIS REGION will get back to you to confirm or not your participation in the workshop, by Monday 22 April at the latest.

  • Date

    Wednesday 6 October 2021 from 2pm to 5pm

  • Location

    Paris Region

    Châteauform' Le 28 George V
    28 Avenue George V
    75008 Paris


  • Price

    Participation in the reverse workshop: €300 ex VAT per company for 1 exhibitor instead of €500 € ex VAT
    40% of the cost is covered by the Paris Region Tourist Board as part of the PARIS REGION recovery plan


BtoB Leisure and Business Promotion Department

Michel Mari - Manager of the market division

Audrey Guilleminot - Officer
01 73 00 77 78