Evaluation of the tourism year 2017 in Paris and its region (february 2018)
1 million more hotel arrivals than the previous benchmark year (2011)
With 33.8 million hotel arrivals during 2017, tourist numbers in the destination Paris Île-de-France is up 9.5% against 2016 – thanks to the combined increase in international clienteles (+13.7%) and French visitors (+5.9%) – and has even surpassed 2011, the previous record year (+3.4%).
In total, during 2017, the region’s hotels have welcomed 2.9 million more French and international tourists than in 2016 and 1.1 million more than in 2011.
In terms of tourist spend, the trend continues with 20.8 billion Euros generated in Paris Île-de-France, or 1.6 billion more than in 2016, and levels of expenditure that are equivalent to those of 2014.
An unprecedented level of mobilisation by the industry has borne fruit.
According to Éric Jeunemaitre, President of the Paris Region Tourism Board: « The tourism sector has shown great resilience following a 2015 and 2016 marked by terrorist attacks, strikes and bad weather. This record year is also the result of an unprecedented level of mobilisation by tourism professionals notably thanks to the €8M Relaunch Plan supported by Valérie Pécresse. The CRT and Atout France have increased their actions across all markets and this has borne fruit. »
All international clienteles are up, without exception.
In 2017, all international clienteles were on the rise, in particular the Japanese (+32.8% hotel arrivals compared to 2016) and Chinese (+17.8%) markets, who shunned our destination in 2016 due to security concerns and now seem to be benefitting from a bounce. German and American clients are also experiencing significant rises with +19.5% and +18.3% respectively.
The international clienteles that are growing at a less pronounced rate are the British (+2.4%) due to Brexit and its consequences (slowdown in the economy and a loss of purchasing power), the Near and Middle East (+2.9%) who have maintained a positive trend despite the attacks of 2015 and the difficulties of 2016, as well as the Italians (+7.7%) who remain sensitive to security concerns and dogged by an uncertain economic outlook.
These changes have led to some alterations in the ranking of international clienteles: whilst the top 5 remains unchanged: Americans, British, Chinese, German and Spanish. The Belgians, in 6th position, have risen one place to the detriment of the Near and Middle East and the Japanese have regained 10th place from the Swiss.
A growth driven by visitor numbers rather than by price
The average hotel occupancy rate (73.2%) is also up strongly (+6.1 points). All hotel categories have experienced higher occupancy rates than those seen in 2016. 3 star establishments have experienced the biggest hike (+6.5 points). Nevertheless, occupancy rates have not yet managed to rise to pre-2015 levels.
In terms of revenue, these rises include +3.4% for the region’s high-end hotels outside of Paris and +9.8% for mid-range Parisian hotels and all this despite pricing levels which, for establishments situated outside Paris and for luxury and palace hotels in Paris, remain lower than those of the previous year.
A record year also for business travel and cultural tourism.
Business travel continues to grow and is up +7.8% compared to 2016. Business trips accounted for 33.9 million hotel room nights or 49.8% of the total occupancy. For Eric Jeunemaitre: « Business travel carried the industry in 2016 and these new figures demonstrate the solidity of a sector that remains a genuine driver for regional tourism. »
Most of the museums and monuments of the region are experiencing a rise in visitor numbers (+9.5% at the Musée du Louvre, +5.6% at the Eiffel Tower, +15.1% at the Domaine de Versailles, for example). The return of leisure travellers and school groups is cited as a major reason for this.
Very positive forecasts already for 2018
Travel trade professionals have confirmed the continuing trend at the start of this year. 51% of them consider their activity for January to be good or even very good with regards to reservations for February. Medium term forecasts are also positive: 66% of professionals surveyed predict an increase in their tourism business.
Moreover, these trends are corroborated by predictions for airline bookings at the Paris region’s airports. From March to May 2018, this increase should rise to around 11.4% for all nationalities against March-May 2017. The only clienteles in decline are the Koreans (-19.3%) due to hosting the Winter Olympics in Pyeongchang and the Canadians (-5.5%) as a result of a school calendar that is less favourable for holidays in this period than in the previous year.
Number of pages9
SourceCRT Paris Île-de-France
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