Presentation of the Leisure and Business Promotion Action Plan 2018

François Navarro, Director General of the Paris Region Tourist Board welcomed 200 professionals to the Musée de l'Armée - Hôtel National des Invalides to watch the presentation of the destination’s Leisure and Business Promotion Action Plan 2018.


This meeting is now part of the Ile-de-France tourism stakeholders’ calendar.  Hotel owners, receiving agencies, department stores, cruise lines, cabarets, museums, departmental committees and tourist offices ... all sectors of Paris Region tourism were in attendance. 

After providing an overview of the figures for 2016, an update on the situation for the first half of 2017 and a forecast analysis for the end of 2017,Paris Region professionals then attended the presentation of the provisional action plan for Leisure and Business promotional activities proposed by the Paris Region Tourist Board.

The 2018 action plan proposes a mix of B²B operations and canvassing on the French, European and distant markets. In addition to these actions, the Paris Region Tourist Board will accompany and support professional events to promote the offer of our destination to the leading French and international prescribers present at trade fairs and conferences in Paris and its region.

Find below the 2018 calendar of promotion :