A huge success for the launch of the first videos posted on YouTube!

Following the extension of operation SADIKORI by Atout France Japon, of which the regional tourism committee (CRT) for Paris Ile-de-France was the guest of honour in September 2013, the CRT took part in the multimedia communication campaign orchestrated by Atout France, designed for young Japanese clients.

Description

In November, the CRT welcomed two Japanese personalities who were followed by a film crew for three days of filming in our destination (6 videos per personality), published on Youtube;

The first personality welcomed was Soun Takada, a very well-known calligrapher of some forty years who has a blog and   Twitter account (with nearly 41,000 followers) ; he is among the top 100 most followed people in Japan on « Ameba », blogging and social networking website, the first platform used in Japan to create blogs; he also takes part in a number of TV shows.

With the purpose of giving him fresh inspiration, has was invited to discover  Impressionnisme in Paris and in its Région. Takeda Soun  was able to discover Auvers sur Oise, Montmartre, Orsay museum and even the Orangerie, awas welcomed to the Moulin Rouge, admired Paris vu de la Seine while enjoying a diner cruise on one of the Bateaux Parisiens, and  even experienced an adventure in a 2CV, with driver, from 4 roues sous un Parapluie (4 wheels under an umbrella).

Kakeda Soun's videos were posted on Youtube on Monday 10 March and have been a huge success among the Japanese. The Moulin Rouge video has already registered 17,000 views in the first ten days. The other videos have registered an average of 2000 views.
Why not take a look at the following link:

 https://www.youtube.com/user/franceiine

An important communication tool is in place to increase the visibility of these videos:
- A specific e-newsletter has been sent from Atout France to 113,000 Japanese recipients linking them to the dedicated Atout France Japon website (31,000 visits per month).

http://jp.rdvef.com/ittemita01

At the same time, a major effort is being undertaken on social networks: 
- posted on Twitter (8,900 followers) 
- posted on Facebook (39,850 fans)
- relayed via Takeda Soun's social networks

 The videos created by the second personality, Matsu Yu, an influential model and blogger on the art of living and shopping, will be published on YouTube at the end of March.
In a context of drop in the number of visits from Japanese clientèle, these first results demonstrate that the Paris Region remains very appealing for the Japanese. A number of communication and promotion actions to revitalise this market are being taken in 2014