CITY FAIR—London/2016 Report

In the context of its collaboration with the European Tour Operators Association (ETOA), the Paris Region Tourist Board provided 18 professionals from the region with the opportunity to participate in the City Fair workshop, which was held in London on 20th June of this year.

Description

Attending this workshop alongside the CRT were: Big Bus, Château d'Auvers/Oise, Château de Vaux le Vicomte, Cité des Sciences et de l'Industrie, Comité Départemental de la Seine Saint-Denis, Discover Walks, Guidatours, Galeries Lafayette Paris Haussmann, Hôtel Carlton’s ,Hôtel les Jardins du Marais, La Tour Montparnasse, Meeting the French,  Musée de l'Armée, Musée Grévin, 4 roues sous 1 parapluie, Novotel & Mercure Paris, Theatre in Paris, Vedettes de Paris.

City Fair is a workshop dedicated to commercial meetings between tour operators and tourist offices from all over Europe. It involves a full day of pre-arranged 12 minute meetings.

Thanks to its well-established partnership with ETOA, Paris Region is the only destination that has its own dedicated area during City Fair. At the same time, it can boast its own visual identity and banners that combine all the logos of its Paris Region partners. These logos were placed at the entrance of the Paris Region zone in order to showcase the partners. What’s more, the logo of Visit Paris Region also appeared on the exhibitors’ table runners.

The 18 participating travel trade partners of Paris Region Tourism benefited from about 20 meetings during the day.

Before the workshop, a newsletter announcing the participation of CRT and its 18 professionals was sent by ETOA to all the tour operators attending City Fair.

For this latest edition, City Fair received 215 exhibitors from 21 different countries and 144 buyers from 14 markets (Germany, Belgium, Bulgaria, Denmark, Spain, France, Hong Kong, Ireland, Italy, Mexico, Holland, Swiss, United Kingdom and USA).

7860 meetings were organized for all the exhibitors during City Fair.

This operation is greatly appreciated by its participants, who can meet so many qualified tour operators in just one day.

An extremely positive result!