Trade shows

In 2016, the Paris region hosted 3,872 events across its many dedicated sites, in the process attracting 12.7 million visitors, generating 5.4 billion euros in economic revenue (4.2bn for shows and a further 1.2bn for congresses) and employing 84,000 people on a full-time basis.

The Paris Region Tourist Board has been actively involved for several years in this major sector that is so important for the economic development and the attractiveness of the Paris region, most notably through the governance and financing in 2009 of the Welcome Pack for Shows and Congresses in the Paris Region in partnership with Viparis.

Since 2016 the Paris Region Tourist Board, Viparis and Paris Aéroport have been involved in a new partnership agreement that bolsters the advantages of the Welcome Pack and, most notably, the quality of the services and the welcome provided throughout the entire client experience, from arrival to their event venue.

The Welcome Pack is a tool for welcoming business travellers at airports and railways stations, providing free shuttle busses and supplying other services for event visitors, exhibitors and delegates across the sites where these events take place.

In 2018, 42 professional events in total will benefit from the Fairs and Congress Welcome Pack (23 fairs and 19 congresses) accounting for 131 days during which the pack will be deployed. Find the fill list of fairs and congresses benefiting in 2018

 

The Paris Region Tourism Board’s Promotions and Business Clienteles department, in collaboration with its Analyses and Research division, have also developed a study that identifies the specific needs of business travellers who are attending to these events.

Finally, last November, the Paris Region Tourist Board and UNIMEV brought together the leading figures within the sector during the launch of a global performance calculator for the French events industry.

This 100% web based platform provides a unique tool for analysing, managing, evaluating and qualifying the overall performance of the shows, congresses and events that take place across France and in Paris region.