Operations with regard to the Paris Region destination with American tourism professionals and media

  • Type : Promotion campaign
  • Market: USA
  • Target: Paris Region professionals - Tour Operators - Travel Agencies

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2014 will see the celebration of the 70th anniversary of the Liberation of Paris. This powerful moment allows our destination to take the floor both as a destination for tourism professionals (Tour Operators, Travel Agencies) as well as for the general or professional media. This operation will enable us to promote the tourism offering and cultural influence in the American market.

The objectives of the operation are as follows:

  • To highlight the offering in the Paris Region destination
  • To promote products from Paris Region Tourist Board partners to travel agents and tour operators
  • To develop a partnership with American TOs
  • To acquire new prospects
  • To generate media coverage