CITY FAIR - London
Like last year, there will be a dedicated pavilion in our destination's colours.
It will be the ideal opportunity to meet buyers from ETOA-member tour operators. In 2014, 182 buyers from 23 markets attended the City Fair.
15% of these buyers sold European holidays all over the world. The average number of appointments was 25, with a maximum of 32 possible appointments.
Paris Region will be the only destination with a personalised pavilion. Its visual identity will be clearly defined, enabling its product offering to be bought directly by tour operators.
Form: Traditional workshop. 12-minute pre-scheduled appointments.
Target: Buyers from ETOA-member tour operators/groups